Chapter 8: Launching the Imagination: Notes
Iconography: the study of such symbolic visual systems
Stereotype: fixed generalization based on a preconception
Cliche: overused expression or a predictable treatment of an idea
Pure Forms: shapes created without direct reference to reality
Representational Shapes: derived from specific subject matter that is strongly based on direct observation
Abstract Shapes: somewhere between non-representational and representational, derived from visual reality but are distilled and transformed to reduce their resemblance to the original source
Definition: the degree to which we distinguish one visual component from another
High Definition: strong contrast between shapes, increases clarity and immediacy of communication
Low Definition: increase the complexity of a design via soft shapes, gradations and transparencies
Analogy: creates a general connection between unrelated objects or ideas
Simile: creates the connection using the words “like” or “as”
Metaphor: more direct than an analogy or simile
Metaphorical thinking: connecting an image to an idea
Anesthetic: to induce sensitivity or unconsciousness
Aesthetics: the study of human responses to beauty
Postmodernism: the dominant art movement from 1975-2005
Modernism: general term that encompasses a wide range of individual movements
Appropriation: the reuse of an existing artwork
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