Launching the Imagination: Chapter 10

Notes:

  • Unity: Similarity, oneness, or cohesion
  • Variety: Difference
  • Increase unity by the following:
    • Grouping: By location, orientation, shape, or color
    • Containment: Having a unifying force created by the outer edge of a composition
    • Proximity: The distance between visual units
    • Continuity: Having a fluid connection among compositional parts
    • Repetition: Using the same visual element a number of times
    • Closure: When your minds connect fragmentary information into complete forms
  • Increase variety by the following:
    • Line Variation: Using different line diameter and texture
    • Variation in Texture: Smooth vs. textured surfaces
    • Variation in Pattern: Different colors or patterns
  • Grid: Series of intersecting lines
    • Matrix: Three-dimensional grid
    • Balance: The even distribution of weight or force among visual unity
  • Different types of Balance:
    • Symmetrical Balance: Forms are mirrored on central axis
    • Radial Symmetry: Design elements extend out from a central point
    • Asymmetrical Balance: Equilibrium among visual elements that do not mirror on an axis
  • Subordinate Forms: Secondary forms
  • Dominate Forms: Primary forms
  • Scale: Size of a form compared to human body (Hand-held, human scale, or monumental)
  • Proportion: The relative size of visual elements within an image
  • Contrast: When two or more forces operate in opposition
  • Emphasis: Giving prominence to certain part of a design
  • Focal Point: Compositional device used to create emphasis
  • Anomaly: Break from the norm
  • Rhythm: Organization of multiple repeating elements in a deliberate pattern
  • Tempo: Rate of change

Ch. 2 :Color: A Workshop Approach

  • Hue: Referring to a color by its name
    • Monochromatic: One hue
    • Analogous: Colors adjacent to each other on the color wheel
    • Complementary: Based on pair of opposites
    • Triadic: Any three equidistant colors when configured as a circle of hues

Color schemes evolved to simplify the problem of color harmony and to provide a guideline for the discussion of color in art and design

  • Hue continuum: contains infinite number of hues
  • Value: Relative luminosity
    • Value continuum: contains infinite values
    • Grayscale: Graduated scale of value
  • Saturation: Relative purity/ measure of inherent light
    • Saturation continuum: All levels of saturation
    • Prismatic colors: Purity of the hue (as much as possible)
    • Muted colors: Lie outside the prismatic colors
    • Chromatic grays: Subtle or discernable hue
    • Achromatic grays: The inner colors of the color wheel
  • You can change a color’s saturation without changing its hue and value, and vice versa
  • In 3D art, the surface features and the angle and intensity of light all need to be taken into consideration when looking at colors
  • Two distinct kinds of colored objects
    • Forms that are colored materials
    • Forms that have colors applied to them