Launching the Imagination: Chapter 10
Notes:
- Unity: Similarity, oneness, or cohesion
- Variety: Difference
- Increase unity by the following:
- Grouping: By location, orientation, shape, or color
- Containment: Having a unifying force created by the outer edge of a composition
- Proximity: The distance between visual units
- Continuity: Having a fluid connection among compositional parts
- Repetition: Using the same visual element a number of times
- Closure: When your minds connect fragmentary information into complete forms
- Increase variety by the following:
- Line Variation: Using different line diameter and texture
- Variation in Texture: Smooth vs. textured surfaces
- Variation in Pattern: Different colors or patterns
- Grid: Series of intersecting lines
- Matrix: Three-dimensional grid
- Balance: The even distribution of weight or force among visual unity
- Different types of Balance:
- Symmetrical Balance: Forms are mirrored on central axis
- Radial Symmetry: Design elements extend out from a central point
- Asymmetrical Balance: Equilibrium among visual elements that do not mirror on an axis
- Subordinate Forms: Secondary forms
- Dominate Forms: Primary forms
- Scale: Size of a form compared to human body (Hand-held, human scale, or monumental)
- Proportion: The relative size of visual elements within an image
- Contrast: When two or more forces operate in opposition
- Emphasis: Giving prominence to certain part of a design
- Focal Point: Compositional device used to create emphasis
- Anomaly: Break from the norm
- Rhythm: Organization of multiple repeating elements in a deliberate pattern
- Tempo: Rate of change